Published April 21, 2025
Work Smarter, Not Harder: Our AI Social Media Hack

Work Smarter, Not Harder: Our Favorite AI Social Media Hack 🚀
Let’s be honest—juggling social media with everything else in the real estate world can feel like a full-time job. We’re constantly touring homes, meeting with clients, and handling contracts… and somehow we’re supposed to post to Instagram, TikTok, Facebook, and YouTube too? 😅
Instead of burning out trying to “do it all,” we decided to work smarter, not harder—and the results have been amazing! This week, we put an AI-powered strategy to the test to streamline our social media content. Here's how it went:
🎬 Step-by-Step Breakdown:
1️⃣ We asked ChatGPT to come up with 10 engaging reel ideas focused on new construction (we were visiting a builder, so it was the perfect fit).
2️⃣ We filmed short, simple clips—nothing fancy, just quick videos based on those prompts.
3️⃣ We uploaded everything to OpusClip, an AI tool that automatically edited our clips into ready-to-post, scroll-stopping reels.
4️⃣ We cross-posted the finished reels across all our platforms for maximum reach, with minimal effort. 🙌
And just like that, we had a week’s worth of content ready to go—with less time spent editing and more time doing what we love: helping our clients!
💡 Why This Matters
Whether you're in real estate, another small business, or just trying to stay consistent online, this is a total game changer. You don’t need to be a professional video editor or a social media influencer to create content that connects—just a little strategy (and a little AI).
We even tested a similar setup back in March, and the engagement was fantastic. You can check out a few of those examples on our socials too!
So tell us—what AI tools are you loving right now? We’re always looking for the next smart shortcut. Hit reply or email us your favorites—we’d love to geek out with you over the best time-saving hacks!
#RealEstateMarketing #AIForBusiness #WorkSmarter #SocialMediaTips #ChatGPT #OpusClip #RealtorLife